How the work goes.

Find the question, then build the answer.

Most engagements start with a conversation about something that is costing you money or attention, and end with software that handles it. The part in between is working out what the real question is.

Then it gets built. Small, fitted to how you already work, and handed over. You keep the software, the accounts it runs on, and the ability to have someone else change it later.

What you keep.

Working software. Scope and price are set per engagement, in writing, before anything starts. I will tell you when something is not worth building.

Who it is for.

The client is not qualified by size, headcount or industry. What matters is that somebody can describe what is going wrong in plain words and has the authority to act on the answer.

What I believe.

• Your day should go to the work you actually want to do. The rest is what I build for.
• I’m accountable for all of it. One person works here, so you always know who to blame.
• You’ll always know how it works. I don’t build things you have to take on faith.
• You shouldn’t have to get big to get good software.
• You know your business better than I ever will. My job is to ask better questions than the last person who tried.
• You shouldn’t pay for months of work when the answer is a spreadsheet. I’ll tell you when it is.
• You shouldn’t pay me when I’m not working. No retainers.
• I only automate the parts you hate. I don’t get to decide which those are.